MLM Leads – Is it Really Difficult to Get MLM Leads?

No doubt MLM leads are of great interest for anyone involved in MLM or network marketing business. Surprisingly many MLM companies still  preach developing business through”extended warm market” which usually translates into friends and family members. Very few companies actively teach their new members  how to get fresh MLM leads with marketing and especially on-line marketing. Bu that is the only modern way to develop any network marketing business. With current economy state more and more people are looking additional income or even to replace their job income because of lay-offs. MLM opportunities are amongst first to be considered by those people.  Any MLM company talks about leverage, about being responsible for your own results about Entrepreneurship. Unfortunately not many companies are talking about marketing and personal branding. This leaves many aspiring new networkers with very limited options being friends and family or buying MLM leads from different sources. A quick disclaimer here: while many on-line network marketing respected gurus use buying leads as an example of hopeless business model, I personally do not share this opinion. It all depends on the source of leads, their quality and most importantly your personal ability to convert them. There is no sense to develop your persuasion skills in order to convert your friends and family, but to talk to people who actually expressed desire to start home business is completely different story. It is not that different whether you generated your lead with your on-line marketing or you purchased fresh phone number. You need to be able to present the opportunity and also direct the person to your on-line hub. The rest can be done by your marketing funnel. You do not need to convince or explain all the details during cold call. It is not though good idea to send people to your company’s replicated website even if it is well optimized landing page. The person should be attracted to join YOU in your business therefor you need to provide information about how you will help to achieve success. This is how all top earners conduct their business. If you are new, spend time on creating your online presence and give value to your prospects. You will never have difficulty attracting new members to your business either by your own online advertisement or by cold calling the prospects. So it is not difficult to get the “leads”. I do share the opinion of one the most known network marketer Casey Eberhart that calling your prospects “leads” is something which ultimately makes your business less human and hence less successful because good business is based on good relations and good relation could be between people and not between “leads” and “gurus”. You can buy phone numbers and names when you start, because they could be cheaper than running internet advertisement, but you need to work on your online hub or blog right from the very start of your marketing. The tough part of this you are going to need content and you will have to work on it, but good news is that it will not cost you any significant amount to start building that hub. Check yourself: hosting – $10/month, domain name – $10/year, WordPress CMS – free, very cool theme for WordPress – from $40 one time, something really advanced – $170 one time again. After that only your efforts to create content. Next step would be to create lead capture page, it could be page of your blog or stand alone page on separate domain. The cost is zero if you make it yourself and if you outsource to Philippines it could cost you up to couple hundred bucks for very fancy graphics or could be as little as $30 for plain professional design.
Now you are ready to send prospects to your properties. If you made both – blog and lead capture page, send people to lead capture page, but have there something to exchange for their e-mail address. You can do your “lead magnet” later if you start by calling people, as you will explain your prospects what they will get. This way even if you are short on advertising dollars or do not have any Internet marketing skills you can use automation. Just start with your branding from the very start and you can use any method to attract prospects. Once you make money you can start Internet advertisement campaigns with PPC and PPV methods. Those methods are not cheap, but they are most effective as you get results instantly, you can check if your ad works, you can check if your page converts. There is nor better way to quickly test ideas than pay per click advertisement. Period. Just do not try to run Google AdWords to any replicated website or standard company’s lead capture page. It will not work and your account can be banned. I will post more on how to run effective PPC campaigns on Google, Bing (now both Bing and Yahoo) and Facebook, keep checking this site and better yet subscribe by e-mail or RSS.